Both an art and a science, there is an increasing need for business valuation services and an easy area for fraud. In April 2014, Major League Soccer awarded Arthur Blank the rights to buy an expansion franchise in Atlanta to begin play in 2017, at a price of $70M. Although the details of how the fee was agreed upon, as well as the financial analysis by Blank’s team remain private, Mike Blake presents a scenario that may explain how the $70M price tag might have been supported. Was the $70M a shot on net for Blank or should he have been given a yellow card?